In a modern twist on pulling a silk cloth to reveal a beautifully crafted super car, Jason Bruges Studio has instead opted to reveal the Aston Martin One 77 by bringing it from a shroud of complete darkness into the light of around 700 super slim white OLEDs

A specially co-ordinated sequence of light patterns is programmed to build a sense of theatre, speed and motion leading to a crescendo of sound and light before the customer is handed their keys, giving them an unprecedented immersive experience that reflects the thrill of owning the One 77.