Sustainabilitree
Designed by SOCA London produced by Benchmark for WWF UK
A fully FSC certified piece of digital furniture, conceived by Gabby Shawcross at SOCA London.
Perforations in the front and back of the tree allow views through and internal light to emerge, whilst tactile oak pegs can be placed on the surface to spell messages and display objects and pledges
Made from a combination of FSC certified plywood, english cluster burr oak veneer and solid european oak the tree was made by Benchmark with a combination of CNC technology and hand crafted joinery techniques.
A fully FSC certified piece of digital furniture, conceived by Gabby Shawcross at SOCA London.
Design development and production management
The ‘Sustainabilitree' is a campaign board and a piece of furniture. A recognisable, playful tree icon appears to be very natural and very man-made. The digitally cut and hand crafted piece encourages physical and haptic interaction with timber, the very subject of the WWF Forest Campaign.
The campaign aims to cut out the illegal and unsustainable trade in timber and timber products in the UK. You can peg your pledge of support to the board or sit on the chair to pose for a picture. This FSC certified piece was developed and fabricated by Benchmark. Internal lighting was supplied by OSRAM. Photographs by Richard Stonehouse of WWF-UK.