More 4 Rebrand
Creative production of mechanical 'flipper' modules for TV ident films
Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.
The re-brand by Man vs Machine is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
The initial success of the rebrand prompted two more winter idents to be commissioned as well as a display for the Channel 4 offices in London.
Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.
Briefing and initial concept to install for filming on location
Channel 4 in-house creative agency, 4Creative and Man vs Machine commissioned Jason Bruges Studio as Production Designers for the new More 4 idents for the channel, and later the Christmas idents shot in Iceland.
Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.