More 4 Rebrand
Creative production of mechanical 'flipper' modules for TV ident films
More 4 Logo
The re-brand by Man vs Machine is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
More 4 - Winter
The initial success of the rebrand prompted two more winter idents to be commissioned as well as a display for the Channel 4 offices in London.
More 4 - Courtyard
Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.
Briefing and initial concept to install for filming on location
Channel 4 in-house creative agency, 4Creative and Man vs Machine commissioned Jason Bruges Studio as Production Designers for the new More 4 idents for the channel, and later the Christmas idents shot in Iceland.
Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness.
