Beck's Green Boxes
Creative production of Augmented Reality Gallery triggers worldwide
The 2 metre illuminated cube became a 3D trigger for a global augmented reality gallery as part of the Green Box Campaign by Mother.
Animated content could be seen and navigated from various sides using a smart phone or tablet and an app.
A virtual jelly artwork by Bompas and Parr can be seen here in the top left tablets.
The 2 metre illuminated cube became a 3D trigger for a global augmented reality gallery as part of the Green Box Campaign by Mother.
Client liaison, production management and global logistics.
Commissioned by Mother London to design and build an illuminated ‘green box’ to act as a physical symbol and key to the new Becks’ Augmented Reality Gallery. Passers by were encouraged to download the Becks Green Box Project app which enables the user to view uniquely commissioned artworks from some of the world’s best artists through the augmented reality technology.
Initially thirty commissions were visible via the Green Boxes in London, Manchester, New York, Los Angeles, Miami, Rome, Milan and Berlin.